marketing on LACOSTE

"Olympic marketing on LACOSTE , is a false propositions. "A bit seems to miss the sponsorship of the 2008 Beijing Olympic Games opportunity of domestic sporting goods company boss on his side's senior said," everyone in the room at the Olympic Games, who will go to the street to buy something?! "when discussing this topic, is Beijing in late autumn of September. From 2009 in April to September, Nike and adidas to inventory sales in 2008, in Beijing and Shanghai, and so the Center City, Nike and ADI's sale sometimes as low as 2.5, even the new 2009 also included a 9-month sale list. 

 For Nike and LACOSTE  such international giants, originally by history data to determine next year's growth rate, but why in 2009 suddenly so many stocks in 2008? "business opportunities" for the Olympic Games become inventory "crisis" Nike and adidas to the Chinese market with very high expectations. But the Olympic Games in just the past year, but suddenly in 2009 earnings stand in the global market in which there is a higher inventory of messages.

On August 5, Adidasi announces in 2009 in the first half of the year the wealth newspaper, said that the whole world has the value is 2,041,000,000 euros goods in stock, grows 13% compared to the same period, deducts the exchange rate factor, grows 8% compared to the same period. Is corresponding what with it, the Adidasi group the net profit drops 95% compared to the same period in the first half of the year, to 18,930,000 US dollars; The sales revenue drops 2%, is 7,328,000,000 US dollars. In the second quarter the sales revenue drop is 3,584,000,000 US dollars. in 2009 the first half of the year, reduces 9% compared to the same period by Chinese and the Japanese Asia market sales volume primarily. 　　 　　　　

This initiated the people to keep in stock to the LACOSTE  has how many guess. According to some dealers estimated that Adidasi stock probably has 1,000,000,000 Yuan. Although the Adidasi market personnel foreign declaration keeps in stock does not have the market hearsay far that high, but, Adidasi group President concurrently chief executive officer Hao Bert · Hiner in announces 2009-and-a-half a year wealth to report time actually indicated that in the Chinese market still had many goods in stock, can solve the problem by the end of 2009.