At A time where the digital communication and broadcasting live video on the internet already are a phenomenon of mode, Burberry takes ahead by offering a retransmission of her London show live and 3D. A historic first, which will take place the presentation of the autumn collection winter 2010-2011 in London, February 23 at 4 pm, local time.
The show will be broadcast simultaneously in New York, Paris, Dubai, Tokyo and Los Angeles. "It will help people to feel the energy and atmosphere of the event at the same time throughout the world." "3D technology will take our global audience at our London parade to discover colors and fabrics, hear music and finally to be part of this particular moment where everything takes shape" explains Christopher Bailey, artistic director of Burberry.
Various 3D projections will take place in spaces dedicated, fully designed for the occasion, and accessible only by personal invitation. In France, it is at the Beaux-Arts of Paris, in partnership with boutique Colette, will take place the retransmission.
Parallel to this projection, the emblem of the chic brand English also distribute its parade in 2D on live.burberry.com where visitors will be able to comment on the live show through their Facebook or Twitter account.
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