LACOSTE crocodile

French famous clothing brand LACOSTE crocodile () has since 1933, the world's sport, leisure series of top quality, her simple pattern and traditional color by fashion people's favorite.　　 

More than half a century France crocodile with particular characteristics: the simplest things are the most difficult things, LACOSTE and not particularly more popular, it pursued Inns, get rid of complicated beauty. 　　　　

"Crocodile" name to create a brand of French famous tennis player Lacoste, the century of 20 to 30 times the sale world tennis expert, to its most violent situation and persistence that rivals a descent, a growing number of people known as "the crocodile" nickname. 

Lacoste crocodile is also believed that a strong, tough. In 1927 he invited friends designed a tail bent, mouths, head to the right, tongshen green crocodile pattern, and pattern wearing jackets left chest, the patterns from this to become his flag. 

Thereafter, Lacoste, he started doing business with a man named Gillian's textile industrialists in 1933 jointly established the Lacoste company, and in June the same year registered trademarks, began to produce crocodile sport shirt, resulting in fashion history of a legend. 

　　
In the last century, the standard on the tennis court wearing a white flannel trousers, woven button shirt sleeves rolled up,. Lacoste to challenge this tradition, to the left chest embroidered with crocodile marked short-sleeved knitted Jersey. This dress is both comfortable and attractive, not only solved long-sleeved arm often fall volumes, soft collar are also free to flip and knitted cotton texture permeability is also very good. 

　　
This design ushered in a period, other brand clothes gradually followed, also in dress embroidered with the tag, and Lacoste's fame as well as "crocodile" shirt international rapid promotion out of a force. 
Sixties, "crocodile" American golf shirt on using your own shirt, popular, since it has a fairly creative colour, unique style. 
In the 1970s, "crocodile" shirt democratise popular, as the good quality of flags and noble status symbol. In the United States, "the crocodile" shirt tennis shirt and polo shirt of common words, is the American middle class closet's main style. 

　　
In recent years the "crocodile" rely on two major tricks make broader impact, increased profitability: one is the walk route, the second is the fashion conquered female customers. "Crocodile" past to sports and leisure clothing, but the last two years the brand's fashion in international fashion frequently's Laureate, continued market share; the company also has introduced the various bags, glasses, and women like products, improved brand awareness. 
During the 1940s, the world has three "crocodile": that is, France, Singapore, Lacoste CROCODILE, and the u.s., IZOD, after decades of lawsuit, ultimately several crocodile brand to the world of peaceful coexistence, open competition to end the dispute, over the years they are in different quality and style and have different advocate. 

the famous not just France crocodile derived from it like the legend of the origin, the more strict quality management and requirements. It's a fairly high quality requirements, product compliance projects include solar fastness, washing fastness, sweat fastness, friction characteristics, shrinkage, and so on. Because of her dedication to quality, many generations of people to resist the brand universal.